What a comparison site does

You arrive on their site and fill in your details name, age, date of birth etc, as you do on our site. You are then sent to the next page which is a list of life insurance companies with a “quote” for the details you have just entered. You then click on the proceed button, which sends you directly to the insurance company which then says that the price you were apparently quoted was an “indicative quick quote”! You then have to fill in the life insurance company forms and answer questions about your health etc you may or may not understand.

So if you want to get quotes from let’s say 20 companies then you would have to do the above process 20 times!

Is that a good service? I would say no. If all it took was filling in a standard form and getting life insurance cover then the FSA would not heavily regulate the industry. Life insurance cover needs explanation which is why they make sure the people you deal with have the right knowledge to supply you with a quote for a life insurance policy.